Development status of China's power bank industry
September 6, 2021
In modern life, the screens of electronic devices are getting bigger and bigger, and the power consumption is getting higher and higher, but there is no significant revolution in battery technology. Such changes have continuously shortened the charging frequency of people’s mobile phones, from charging once a week to once every three or four days, and gradually shortening it to once a day. Especially during outdoor sports, mobile phone power is far from meeting the needs of smart phone users, and the demand for power banks is gradually increasing.
Initially, smart device manufacturers included portable charging devices for their products. When smart devices with portable devices were put on the market, they found a very good response. Gradually, these portable charging devices were mass-produced by manufacturers. If equipment companies do not have the ability to develop portable chargers, third-party OEMs have appeared, and the industry chain of portable charging devices has gradually formed.
In 2018, the market size of China's power bank industry was approximately 33.99 billion yuan, a year-on-year increase of 6.1%. From 2015 to 2018, the compound growth rate of China's power bank industry was approximately 6.0%.
Market saturation of power bank industry
With the development of e-commerce, online sales in the power bank industry is an extremely important sales channel. Online sales are simple and easy to operate. Power bank companies have also begun to deploy. At present, there are many power bank brands on the market, the industry is chaotic, the competition is fierce, and the market is highly saturated.
Factors affecting the market size of the power bank industry
The application range of power bank is relatively low, mainly for charging smart phones, so the most important factor affecting the market size of the power bank industry is the performance of smart phones. The standby time of smartphones directly affects the development of the power bank industry.